Tuesday, August 25, 2020
Six Flags
Private For Internal Use Only Team __ TEAM __ â⬠Marketing Plan (Sample) MKTG 649, Fall 2009 Prepared for: Professor Mahmood Hussain Prepared By: Your Name Your Name Your Name Your Name Your Name 1 Confidential For Internal Use Only Team 8 Executive Summary Six Flags has had extraordinary accomplishment over various years through giving a one-stop diversion goal complete with exciting crazy ride rides and an energizing environment. As of late, be that as it may, Six Flags has been battling and is presently in desperate need of a lift to help recover its accomplishment in the Theme park industry.We concentrated our optional exploration on past and current articles on Six Flags just as the amusement park industry overall. Databases and sites were used in social affair this data. Moreover, we dug into recently led research with respect to the amusement park industry and Six Flags. This further permitted us to accumulate precisely how Six Flags showed up at its prosperity, and eventua lly to its disappointment in the course of recent years. This is data that could have been gotten through meeting Six Flags representatives; notwithstanding, we decided to continue with the more effective decision of auxiliary research.The greatest issue Six Flags faces is its colossal obligation of over $2 billion dollars. The firm is very nearly chapter 11 and has been pulled from the NYSE because of their offers falling beneath the $1 prerequisite. The firm needs to pay $300 million dollars to favored investors, and does not have the funding to do as such. Another key issue they face is their limited objective market. Six Flags has diminished their concentration down to the adolescent, or high schooler advertise with less accentuation put on speaking to families. This speaks to a gigantic loss of expected clients for Six Flags.Furthermore, there is an interest for roller coasters and rollercoasterââ¬â¢s that Six Flags can keep on profiting by. So as to meet both of these issue s head on, Six Flags must grow their segment target, yet in addition their item contributions. Income must be created as fast as conceivable through expanded traffic to the parks and item expansion. The showcasing goals we plan to address, execute and achieve are to build income through expansion and estimating techniques, and to expand the objective market to incorporate families, youngsters, and youthful adults.Increased visitor spending is a significant segment of what target markets we are attempting to reach. We need to move away from the high schooler showcase, which doesn't go through a lot if any cash in the recreation center past affirmation. The two new objective markets Six Flags will take into account are families and 21+ youthful grown-ups. Six Flags will separate itself by giving both of these wellsprings of amusement in one area. We need Six Flags to be a spot like no other in the nation. All together for Six Flags to remain serious, we have to broaden our methods for revenue.That will be finished with the prologue to two new pursuits, Motion Simulators and Boulevard Six. Six Flagsââ¬â¢ current estimating methodology for their online every day tickets is ending up being fruitful as far as pulling in more guest participation. Broadened hours for exceptional occasions can likewise convey an extra enhanced 21 and over benefactors who are happy to pay a 25 percent expansion on ordinary one-day affirmation. Being open until 12 PM for such occasions would give eliteness to a littler group with less falling in line.Another highlight is have hard alcohol and brew estimated at a higher cost than expected to additionally boost benefits. The primary deals advancement will be a yearly commitment, each Fourth of July where all visitors get in for nothing. We will call this advancement ââ¬Å"FREEdom Dayâ⬠. Another incessant advancement will be called Fun in the Sun. We envision an expansion in Six Flags execution through the execution of our Marketin g Plan. 2 Confidential For Internal Use Only Team __ Table of Contents Introductionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Research Methodologyâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 1 Situation Analysis SWOT Analysisâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 2 Competitor Analysisâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 3 Customer Analysisâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 4 Company Analysisâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â ¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 4 Marketing Problems and Opportunitiesâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦5 Managerial Recommendations Market Focus Marketing Objectivesâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 8 Target Marketâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 8 Differentiationâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 8 Positioningâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦9 Marketing Programs Product Strategyâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 9 Pricing Strategyâ⬠¦Ã¢â¬ ¦Ã¢â ¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 0 Promotion Strategyâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 10 Distribution Strategyâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 11 Implementation and Control Financial Dataâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 11 Financial Projectionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦11 Financial Controlâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 12 Conclusionâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 12 Appendixâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 14 3 Confidential For Internal Use Only Team __ Introduction Six Flags has had incredible accomplishment over various years through giving a one-stop amusement goal complete with exciting crazy ride rides and an energizing atmosphere.In ongoing years, be that as it may, Six Flags has been battling and is presently in desperate need of a lift to help recover its achievement in the Theme park industry. The event congregation industry offers an assortment of attractions to an enormous and differing market. Including high-flying thrill rides to animation and film character based contributions, amusement parks have made an exceptionally fruitful market that has been on the ascent for a long time. Be that as it may, such as everything else, organizations have seen their great occasions just as their awful. It appears just as Six Flags might be on the decrease in a depleted market.Notwithstanding expanded participation on a yearly premise, including the sharp decay of their high schooler advertise, the event congregation industry has been influenced significantly by cruel monetary occasions. Six Flags, Inc. explicitly has become the encapsulation of this difficult industry. Notwithstanding an expanding participation rate throughout the years, Six Flags has appeared to delve itself into an opening that it can't appear to escape. Their obligation load has cuffed them to the skirt of chapter 11. Their powerlessness to expand participation to the point of improved benefit and obligation decrease has helped lead this organization toward potential failure.The hugeness of an expanded participation rate in 2008, (up to 25. 3 million from 24. 9 of every 2007) yet as yet detailing a total deficit of $207 million for the final quarter of 2008 is large. 1 This implies the colossal measure of difficulty Six Flags is right now in as their greatest purpose of gainfulness, participation, has not been sufficient to uncover this organization. This shows a radical alter of course is deprived for Six Flags, Inc. Despite the fact that the numbers are terrible for Six Flags, a showcasing activity may help breath life into this perishing organization back. Examination MethodologyDue to absence of assets and low member tally, we have chosen to concentrate our exploration on optional exploration as it were. While we do trust it might be helpful to accumulate data and proposals through essential exploration, there are numerous assets accessible through optional examination that will adequate. As the amusement park industry is huge, a huge measure of writing and data is accessible. Through investigating promptly accessible data, we can assemble both positive and negative choices and exploration from truly believable sources. Despite the fact that the use and execution f essential examination is perfect and very advantageous, especially for promoting activities, its general usage is anything but a straightforward undertaking. The kind of essential examination required to settle on sound advertising choices, particularly for a discouraged organization like Six Flags, would should be on an a lot bigger
Saturday, August 22, 2020
Ethical Dilemmas On Social Work Practice Social Work Essay Essay Example
Moral Dilemmas On Social Work Practice Social Work Essay For this task I will elucidate individual qualities, biass, moral difficulty and the effect they have had on cultural work design by pondering one of my convictions and how I needed to debate myself to show signs of improvement of it. Utilizing Marxists and Feminists places of enslavement I expect to put, perceive, respect and worth differing people for which I will give a delineation of which happened to me and how I needed to contest preference towards others. I will other than talk hypothetical models to undertaking oppression and bias by using the PCS hypothetical record and how individuals can go enabled through gatherings, protagonism or rule law. Individual qualities, Biass, Ethical Dilemmas, Conflict of Interest and their effect on Social Work Practice We will compose a custom exposition test on Ethical Dilemmas On Social Work Practice Social Work Essay explicitly for you for just $16.38 $13.9/page Request now We will compose a custom exposition test on Ethical Dilemmas On Social Work Practice Social Work Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom exposition test on Ethical Dilemmas On Social Work Practice Social Work Essay explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer A worth is something that worries individual or a conviction they hold, this decides how an individual carries on, values do non find if something is said whether it is correct or mistaken in today s society. Be that as it may, an individual s conviction s can affect how they carry on towards others. Bias is a term which has rather negative intensions and is typically taken to mean a threatening mentality towards an individual or gathering ( Billingham et al. 2008. Pg. 196 ) One of my qualities and a predisposition of mine is that any occupation I am utilized in will at long last travel to individuals working in an outside state, especially India. This all stems from when I worked for an outsider acknowledgment card processor, subsequent to giving them nine mature ages of administration I was venturing out to be made repetitive and my occupation would be actioned from individuals in India. For the accompanying two months I would hold to create individuals from that point all the applications I was by and by or had chipped away at. This gave me a situation do state them all the data I knew or simply some of it? I must be proficient, so I gave them as much data on the applications for which I thought about, I even made client ushers to help with the readiness and they could use when I had left the organization. When addressing the individuals I found that we shared things for all intents and purpose with one another and they were disheartened that an individual would lose their occupation. It was nt their error I was being made repetitive however the organizations in which we worked for. I had effectively tested the new conviction that had ascended from a dismal situation. Valuess are only every piece great as the activities they brief ( Preston-Shoot, 1996. Pg 31 ) When working with individuals from different states I will require to save my ain qualities and biass, as everybody merits help and guidance in their lives no undertaking where they originate from known to mankind. On the off chance that I neglect to put my qualities and biass aside while working with them it will affect the guide they will have from me, I should be detached disapproved to all human advancements. Thompson ( 2005 ) clarifies that there is an interest for validity ( congruity ) to be accomplished in cultural work, that a positive working connection between administration client and cultural laborer is required dependent on trust and respect for one another to create. Distinguish, Recognize, Respect and Value Diverse Persons Thompson ( 2006 ) portrays bias as to put a distinction and is non needfully a negative term . Be that as it may, when utilized in footings of lawful, moral or from a political perspective it is alluded to as being uncalled for example being cowardly treated for your sex or social start. On the off chance that this happens it can take to an individual being mistreated. When taking a gander at enslavement from a Marxists position DAmato claims that individuals are abused in view of the classification in which they live in, that grown-up females, homophiles or individuals of hued covering are low-level to the Bourgeoisie and Capitalism is required in the public eye as it shapes and relies upon oppression for its continuance. Marxists contend that if bigotry, sexism or homophobia was to be grasped it will plan that an entrepreneur specialists would require to be ousted and that enslavement is essential to the skirmish of communism. From an Extremist Feminists see Zeiber ( 2008 ) contends that grown-up females are persecuted inside the man centric framework, that marriage and the family unit are an outcome of industrialist economy. Holmstrom ( 2003 ) talks about Socialist Feminism, holding that grown-up females are mistreated by the laterality of work powers and of the financial disparity in light of the spots of intensity guys have inside society. I chip away at a homestead where we as often as possible have Polish each piece great as British individuals working at that place. One twelvemonth a collaborator was doing brutal muffles towards the Polish individuals, as others were doing cheer at their human progress, and their Catholic convictions were erroneous. I could see that something was mistaken, so I addressed them ; they disclosed to me they believed they were being victimized and begun to encounter truly persecuted on the grounds that they were non British. At that point I addressed my chief about the situation which was go oning and he left me to cover with. I needed to accept about how I was heading out to approach it so the two gatherings would be content with the outcome. So I requested that the offender come outside and talk with me. I disclosed to him that the Polish individuals were miserable the way where he was taking care of them. He was stunned as he suspected they were all holding a giggle with one another. It was hard for me to confront the offender as it was my male parent, a grown-up male I turned upward to. Thinking about what had happened I realized I had said the correct things to my male parent as they kept on working with each in congruity, non craving to arouse one another, empowering a decent workplace for all. Segregation can be found in foundations like the congregation, jail or by a person in a position of intensity. It very well may be clandestinely actioned by using covers like the Klu Klux Klan in USA wear veils concealing their singularity or obviously actioned like politically-sanctioned racial segregation in South Africa or the BNP in Britain. Hypothetical Frameworks for Understanding Discrimination and Oppression Thompson ( 1997 ) shows how oppression can be examined using the PCS hypothetical record and there are three degrees: Individual ( P ) a man s positions for example predisposition against a gathering of individuals. Social ( C ) shared qualities between others, what is inaccurate or right, this in twist signifiers an agreement. Auxiliary ( S ) how enslavement of society is shaped through foundation who bolster social standards A ; individual convictions for example confidence, media or specialists. Here is an outline of the PCS hypothetical record in real life: Phosphorus: Young grown-up male in the nine you work at offers violative and derogative comments about a happy grown-up male who goes to other than. He says that gay individuals are non common or typical . Degree centigrades: Gay individuals generally shock the network around him, and a large number of the network individuals are engaged with the neighborhood church, keeping unfaltering situations about sexual moral intentions . Second: Popular newspaper media castigates the anomalous exercises of gay individuals. Strict pioneers of all religions back up the instatement of Torahs to end equivalent rights for sprightly individuals. Enactment is passed by parliament that bargains the privileges of gay, sapphic and cross-sexual individuals. There is an overwhelming accord of intensity utilized in all signifiers of basic life. ( Wood, J. 2001 ) By using the PCS hypothetical record it can help an individual form an idea with respect to why others act the way they do for example the generalization of a juvenile have oning a goon, you accept they are issue shapers in view of what the media have revealed, yet non each pre-adult is out for issue. Another hypothetical model to undertaking enslavement and preference is through approval. By approving individual intends to empower a person to determine command over and taking obligation for ain their activities. The Humanist assault via Carl Rogers ( 1959 ) urges individuals to go sceptered. As understudy cultural specialists we are educated about approving the administration client, to focus on their qualities and to cooperate as friends, we other than need to defend powerless individuals, to take into history an individual s monetary, political and social foundation at a similar clasp. Gatherings other than work to approve individuals as they offer help and in the event that they go about as one they can go ground-breaking. A delineation of this is from the Times Online dated June thirteenth 2007 How football made us ( see connection 1 ) , by sorting out a football crew for intellectually debilitated patients they each got sceptered ready to make things on their ain without holding help from others. Make use of Schemes to Challenge Discrimination, Inequality and Injustice There are plots in topographic point to help instruct individuals about disparity, partiality and shamefulness, for example, protagonism and resolution law. As cultural specialists we have to back up and talk up for people that face being persecuted or victimized. By using protagonism to represent the individuals who can't talk up for themselves. For example experience larning or imparting difficulties. Walker ( 2008 ) prompts that protagonism has it qualities yet next to has its failings. Quality from using protagonism are: Peoples who have been socially prohibited from standard society expansion a voice, when an assistance client has a cultural specialist who listens can be offered confirmation to talk for themselves, in this manner turni
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